There’s a legacy of branding law firms with multiple partner names. However, multiple attorney names tend to encounter memorable challenges of differentiation and memorability for consumers. We developed 802injured.com and a dedicated phone number, web address, and marketing to counteract these issues for a multi-name client law firm. Following positive results and 802Injured.com’s brand image gaining traction in 2024 through Shark’s marketing, for 2025, we’re expanding 802Injured’s creative and media plan with a newly-developed set of “bookend” 15-second TV spots. The ads feature quirky text-style conversations over de-saturated footage and highlight various practice areas, including Workers’ Compensation and Personal Injury.