YEAR-LONG STRATEGIC AND CREATIVE DEVELOPMENT WITH NEW BRANDING AND MARKETING FOR
VERMONT LAW FIRM: DINSE, KNAPP AND MCANDREW
 

BURLINGTON, VT — Shark Communications, a leading Burlington-based branding, marketing, and interactive agency has launched  a new, and comprehensive corporate branding and marketing program for Dinse, Knapp and McAndrew, one of Vermont’s leading law firms.  Dinse first engaged Shark to conduct a review of the firm’s existing marketing and to develop an appropriate strategic plan for redevelopment and management of the firm’s identity in the marketplace.
   Over the course of several planning sessions led by Shark with the firm’s executive management, Shark developed a strategic plan that organized a core marketing strategy, delivered an integrated system of design, and that schematically presented an overall architecture of the firm’s various marketing initiatives. The firm’s new marketing program first appeared in a coordinated launch on January 2, 2007 through new signage, company marketing communications, online advertising, and on the company's web site at: www.dinse.com.  
   Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations.  The agency's integrated approach unites the multiple perspectives of branding, technology marketing, and management to deliver leading new media solutions.  For more about Shark, please visit: www.sharkcomm.com.