BURLINGTON, VT--(Marketwire - March 26, 2009) - Bringing social media, landing pages and online marketing to The Woodstock Inn's hotel marketing by Burlington, Vermont agency Shark Communications represents a marketing model increasingly being embraced by the Travel and Hospitality industry. Shark's mix of market positioning, branding and online and social media marketing is a dramatic shift from traditional hotel marketing programs that appropriate expenditures to different media without an integrated strategy.

Located in Woodstock, Vermont, which has been called "...one of America's prettiest towns," The Woodstock Inn's marketing (managed by Shark), now relies more heavily on the use of online media -- especially landing pages for the hotel's customer acquisition. The landing pages Shark develops for the Inn & Resort generally consist of simplified, organized special offers and packages that are placed on a well-optimized, single web page that then links directly to a booking engine or the Inn's central web site. Landing pages can generally be deployed relatively quickly with visitor traffic cultivated through online advertising, Search Engine Marketing, and optimized PR. To deepen and extend customer relationships, an online loyalty program linked to a branded hotel social media web site was created by Shark, which the agency then markets through popular social media sites such as Facebook and Twitter.

Despite current economic conditions, the Inn continues to realize positive results from its marketing initiatives, has recently opened a new, upscale restaurant, The Red Rooster, and is looking forward to the expected 2010 opening of a new, on-site spa.