Shark

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Branding for Dell by Shark: A quick glimpse of a branding agency's early design explorations.

After being selected as a branding, web and marketing vendor for global computer technology giant, Dell, Inc.  and then following a lengthy "on-boarding" process ( nice people in Czechoslovakia, by the way) Shark embarked on developing new branding, design system, website, and marketing communications program for Statistica, a soon-to-be-spun-off Dell software division. What follows is just a rough look at the design explorations and then final, client-selected work. We shall refine the discussion and add to this post ... next week.

And finally, approval...