To understand the difference between Wordpress and Squarespace for building your next website, imagine that you want a new bookshelf for your office.

With Wordpress, the process is like hiring a skilled, finish-carpenter or cabinet maker (your Wordpress programmer) to design and build the shelving. You have unlimited options for materials (open source programming code) and the design can be completely customized.

With Squarespace, the scenario is more like choosing a contemporary, modular, shelving system from a high-end design and installation company. After reviewing a range of designs, colors, layout options and more, your shelving is specified and installed by a certified team.

To make repairs or additions at a later date, (perhaps you want to add doors or panel to cover certain parts of the shelving), with Wordpress you will again, most likely need to engage the services of a finish-carpenter or cabinet maker (your programmer). With Squarespace, the process will be similar to having a catalog of options in-hand, and you then hire the same company to install the new shelving additions, or with Squarespace’s plug-and-play functionality, you could do it yourself.

For developing and maintaining complex, multiple-language, and mission-critical web initiatives that serve as a gateway to secure applications Wordpress is our recommended platform. For companies that need a state-of-the-art website with SEO, digital and social media marketing integration, responsive display across desktop, tablet, and mobile, and some customized coding and technology, we recommend using Squarespace. Like having a customized mahogany shelving created for your office, Wordpress costs more. But if cost is a consideration and you can customize Squarespace's modular, plug-and-play components to your liking, then Squarespace is the way to go. And with less website development time, you can then get on developing an organized small business digital marketing program to build traffic to your website.