Shark continued BankRI’s 2018 integrated marketing campaign with its newest installation of print media – community ads. A subtle variation on the BIG theme, these ads reinforce the text overlay design concept first introduced by the digital billboard and broadcast TV ads developed by Shark at the beginning of summer. More to come!
Part of Shark's new integrated campaign rolling out in broadcast, print, radio, and outdoor for BankRI, our latest implementation on downtown, digital billboards.
Following a Boston-shoot last month, post production on a new BankRI television commercial moved to Montreal for editing, sound, color and more. With approval confirmed, and the media buy in place, a big thanks and Chapeau!! to all of the talented and helpful people at Mels. Well known for their recent and beautiful work on Adele's "Hello" video, I want to thank, in no particular order: Cecile Morel, Catherine Grenier, Anne-Catherine Busson, le mixeur, Martin Boisselle, le monteur incroyable, Claude Antoine, et Jerome Cloutier.
The spot in its final form is sophisticated, smart and should prove to be a strong foundation for BankRI's overall corporate identity. In fact, the bank's marketing department led my Mr. Steven Parente initiated a more extensive and integrated, Commercial Banking campaign in print and digital based on the TV spot's imagery.
Brookline Bank (BRKL) reports strong 3rd quarter earnings, Wall Street loves it, and great timing with our new "Momentum" business ad.
A new bank promotion for a basic checking account - but targeted to a slightly younger (18 to ?) demographic.
Here's a trio of creative branch posters designed for BankRI.
Here's a small, but focused Digital bank marketing program for a Shark-branded Boston checking account. Landing page, SEM, and conversions ......
Fun, colorful and creative new Home Equity ads for Brookline Bank. Yes, we've been busy as a bee.
The new Brookline Bank website designed by Shark Communications sets the foundation for Brookline Bancorp's other banks to follow. The new website displays elegant, large-scale HTML5 animation that seamlessly scales across desktop, tablet and mobile devices.
A new, late summer and early fall bank ad for Boston-based, Brookline Bank, is taking shape and destined for both tradtional and digital media. You can also see Shark's dogs here.
We've heard through "the grapevine" that a new business banking ad from Shark has Brookline Bank management and staff smiling. With respect to full-disclosure, at the client's request, we did give the guy a cleaner haircut.
Here's some new bank web design - actually, for multiple banks, utilizing html5 animation and integrated into a beautifully responsive template. We've also integrated additional panels below on the homepage for better display of key content.
Gotta hand it to Christian for some fast, well-organized inforgraphic design. Eastern Funding is a NYC-based finanical company and longtime client of Shark that just hit the $1 Billion mark in funding.
With strong customer relationships at the heart of Brookline Bank's strategic focus, Shark's marketing for the bank has been far more heavily weighted towards brand image marketing versus product or service-specific advertising. After a long spring and summer of creative development, we've given Brookline Bank's highly successful brand advertising campaign and evolutionary twist with new graphics and concepts. The "Car" ad starts the new campaign.
We are stepping outside of the physical branch to help the Bank of Rhode Island develop lead generation strategies online for business banking. Although this site has now been shifted by the client to be commercially-focused, this early draft of the home page is a nice example of a targeted online destination for business customers.
Our new "more hands on and sleeves get rolled up faster" campaign was developed to serve as a single campaign theme across multiple media - print, digital, mobile, etc....
