BURLINGTON, VT - Shark Communications, a leading branding, bank marketing and interactive agency based in Burlington, Vermont, has launched a comprehensive new brand identity, graphic system, website and bank marketing program for Brookline Bank, Brookline, Massachusetts. Shark Creative Director Peter Jacobs was enlisted by Paul Perrault, Brookline Bank's new CEO in the spring of 2009 to reshape the bank's brand image within the Boston metropolitan marketplace. Shark created a new bank marketing program with a series of brand image ads placed in online, outdoor, and print media in tandem with the launch of a new website that features improved navigation, a new graphic interface, and a more contemporary and functional user experience. The bank marketing campaign depicts customers in contemporary lifestyle situations such as Yoga, Bicycling, and Golf while describing their personal sense of value for banking with Brookline Bank. Formerly of Sovereign Bank and previous to that, Chittenden Corporation, which was purchased by Peoples United, Bridgeport, CT in June of 2008, Paul Perrault has worked extensively with Shark and Peter Jacobs on the bank marketing for Chittenden Corporation and currently on the bank marketing for Brookline. Over the course of a decade and a half, Peter Jacobs and Shark Communications supported Paul Perrault's well-crafted growth of Chittenden Bank from a Vermont-based, community bank into a $9 billion dollar, region-wide financial services company operating multiple bank brands in New England. Shark Communications is a contemporary, award-winning communications agency that provides clients with a single source for managing marketing across both traditional and new media. The agency develops strategic plans and brand identity solutions that are supported by the agency's integrated mix of advertising, marketing, web development, social media, Search Engine Marketing, and Online Public Relations. More about Shark and bank marketing can be viewed on the agency's website sharkcomm.com and blog.sharkcomm.com.
Bank marketing from Shark helps a Boston bank take first steps into the business banking space.
The rebranding of Brookine Bank which began in 2009 is now in place and visible across websites, and marketing - both outdoor, print and online media in the greater Boston area. As he has done so successfully in the past with previous banks, CEO Paul Perrault is now strengthening and enhancing Brookline's Business Services. Our first creative step captures the bank's (and Paul's) appreciation for the entrepreneurial spirit. See more bank ads and bank marketing on Shark's main website.
Shark Communications - Peter Jacobs Energizing the Community Bank Brand.
(This article originally released on Marketwire) Burlington, Vermont - Given recent economic events in the banking industry, more community banks are taking a closer look at how current and effective their brand message is within their marketplace. Although negative press for big banks has opened the door for community banks to reach out with themes of "strength and stability," community banks are beginning to consider that the "safety" message may be running its course. It should not overwhelm a community bank's messaging, but rather be part of the bank's overall marketing mix. At Shark Communications, a Burlington, Vermont-based community bank marketing agency, we have found that bank customers can conceptually move quickly past the idea that a bank is solid. It's a position that doesn't necessarily reward the bank's marketing efforts with a lot of brand differentiation. Customers may be far more interested in how a community bank can deliver the products, service - and the ideas that will help its customers more successfully manage their finances.
A case in point, new branding and marketing recently developed by my marketing agency, Shark Communications, for Brookline Bank in Brookline, Massachusetts, was designed to shift the focus away from the bank as simply a safe place for savings, and towards a more enduring and valuable perception of the bank as an important partner to its customers' financial lives. The new bank marketing campaign features customer profiles in contemporary lifestyle situations commenting on the bank's responsiveness, flexibility, and ability to "go the distance." With a new, contemporary graphic interface deployed across the bank website and marketing, a new sense of excellence and customer-focused energy has invigorated the bank's marketing and provided the starting point for creating strong brand differentiation in the marketplace.
With an updated brand image, community banks can then reap further rewards by taking advantage of a wide variety of highly effective online marketing techniques including developing bank product landing pages, community bank blogs, and integrating search engine marketing along with the many free and popular social media websites and services that are available to everyone.
Shark Communications, and Strategic/Creative Director Peter Jacobs, offer nearly two decades of creative excellence and deep, strategic knowledge of community bank marketing. Shark's marketing solutions include bank branding, advertising, web development for community banks, social media and search engine marketing, and more. Shark's portfolio of case histories includes the agency serving the growth of a $700 million community bank into a $9 billion financial services company.
Branding a bank: Shark gets a nice plug from Thefinancialbrand.com
If you're connected to the world of bank and financial services marketing and branding, then you've probably connected with Jeffry Pilcher's blog thefinancialbrand.com. It's a great resource for all things happening in bank branding.The presentation is smart, and the site gets visited by bank marketers, executive management, and agencies from around the world. So we're pleased to get a plug from Jeffrey - go ahead and view us in the creative showcase, and were just as happy to send people back his way!
New bank ads from Shark for Brookline Bank (BRKL) starts with launch of bank brand image ads.
Bank advertising for Brookline Bank from began with this series of brand ads. Each bank ad will appear in both online and traditional media. View more bank ads and to find out more about how Shark's bank marketing experience could go to work for you visit the agency's main website.
It was a long week of presentations and meetings but a fresh new approach for Brookline Bank's identity and marketing will soon be coming online. Brookline is a very good and very successful bank, that with Shark's help will carve out far more visibility in the marketplace. The bank's new ceo, Paul Perrault is once again steering the ship with a sense of class, values, transparency and "contemporary energy" that characterizes his work - and ours.
New creative bank ads for Brookline Bank - ticker: BRKL
The rebranding of a Boston bank continues, with a small, online Home Equity marketing campaign. Shark's SEM program centers around a new well-optimized landing page and a balanced mix of image and text ads. View more bank ads for BRKL and more creative bank marketing by visiting the agency's main website.
Shark makes a mint! New, "A Little Financial EmpowerMint" campaign for Boston bank.
Well, the agency picked up a Boston, Mass bank and we're kind of starting the branding process from the inside out. Right now they give out generic candy to customers in branches, but it won't be long before our EmpowerMints hit the streets.
Shark's bank web design provides Peoples United Bank with new web site for Bank of Western Massachusetts
Shark's web design for banks continues with the migration of six bank web sites located in four states around New England. Work commenced with the launch of the Bank of Western Massachusetts - www.bankwmass.com The new site was built on David Castrucci's Coretomic platform which continues to power more and more finanical sites around the country. All of the sites are integrated along a common platform managed by teams at Shark and Coretomic. The service provides comprehensive support, and if the banks we're smart they would start reviewing add-ons and enhancements that would move the sites towards what David calls "powrful online business centers." View more bank web design by visiting Shark's main website.
The Hub - Shark Help's New England Banks Capture A Younger Demographic
Shark Launches Innovative New Banking Portal to reach Younger Banking Customers in 5 New England States.
Burlington, VT — Shark Communications, a leading Burlington, Vermont-based interactive and brand management agency 
has recently launched “The Hub,” a new, innovative web site for customers of Chittenden Corporation’s network of community banks in New England. Designed to serve primarily the 18-29 age bracket, The Hub offers online visitors the opportunity to sign up for free checking and account services, enter on-going contests, take advantage of Hub Stubs (a rewards and coupon program), and get valuable financial education and information through a variety of calculators, articles, podcasts, and blogs. The Hub was developed by Shark as a component of the agency’s more encompassing, new media initiatives currently under development for Chittenden Corporation. 
Chittenden Corporation (NYSE: CHZ) is a multi-bank holding company with assets of over $6 billion, headquartered in Burlington, Vermont. More about Chittenden Corporation can be found at http://www.chittendencorp.com
Shark Communications is a full-service advertising, design, and interactive agency serving corporate, government, non-profit, and small business clients. More about the agency’s award-winning marketing and leading interactive services can be viewed at http://www.sharkcomm.com
New Bank Brand ads from Shark with "Break Free" Campaign For Five New England Banks.
BURLINGTON, VT - Shark Communications, a leading Burlington, Vermont-based advertising, design and interactive agency has recently completed the first phase of an integrated campaign promoting a new, free checking with automatic direct deposit and online banking account for Chittenden Corporation. The name, logo, and creative strategy was first developed by Shark, and then executed through the first phase of an advertising campaign that features people in a variety of "Breaking Free" lifestyle situations - on mountain bikes, kayaks, horseback, etc. The first phase of the campaign extends across print, radio, and online with a second phase to the campaign expected to include exterior, vertical banners on bank branches and the development of 30 sec. TV spots with media buys targeted to cable.
