Risk Management, banking, Gregory B. Vit and McGill University: Props from Shark.

Hat's off to my esteemed friend, Gregory B. Vit, for the release of his new book, The Risk in Risk Management now available on Amazon. A Director and Professor at the Dobson Centre for Entrepreneurial Studies, McGill University, Montreal, Quebec, Dr. Vit's treatise on banking, financial institutions and the problem of conformity is no easy read. But as a bank marketing dude, still climbing the upslope on the Stanford-Binet Bell curve, I actually enjoy the persepctive from an academic who is over the top and shussing the down slope. With that said, I had to give it my own twist with a house ad. Also, hats-off, or Chapeau! to senior designer,Christian Lepage.

Shark Communications' bank brand advertising for Brookline Bank takes a new turn.

With strong customer relationships at the heart of Brookline Bank's strategic focus, Shark's marketing for the bank has been far more heavily weighted towards brand image marketing versus product or service-specific advertising. After a long spring and summer of creative development, we've given Brookline Bank's highly successful brand advertising campaign and evolutionary twist with new graphics and concepts. The "Car" ad starts the new campaign.

Car Dealer marketing: A creative automotive ad header and summer campaign.

From spring "Grillin'" to summer at the beach, here's an update on the seasonal change for Shark's auto dealer marketing for Shearer.

Creative car ads and car dealer marketing: Come in and Choose your new grill.

Digital marketing for more Business Banking customers: The small business microsite.

We are stepping outside of the physical branch to help the Bank of Rhode Island develop lead generation strategies online for business banking. Although this site has now been shifted by the client to be commercially-focused, this early draft of the home page is a nice example of a targeted online destination for business customers.

Burlington Ad agency jobs: Account Manager

Bank Marketing - Shark Creates a hands-on, proactive image with new business banking ads.

Our new "more hands on and sleeves get rolled up faster" campaign was developed to serve as a single campaign theme across multiple media - print, digital, mobile, etc....

Responsive Web Design: A sleek, Mobile and Web solution for small business. Cocktails, anyone?

We're developing a new, small business web-and-mobile-in-one solution for Michael Fanger, the entrepreneurial head of Eastern Funding NYC. This new Shark demo is built on our powerful, state-of-the-art technology, that delivers a beautiful, full-width, desktop display which then automatically resizes into a contemporary, mobile website for tablet and smartphone users. We've also delivered the demo, for more input, to collaborator and three-time, Emmy Award winner, Regent Ducas at AR&D in Dallas. The term to use is Responsive Web Design. If you want to know more, just Ping me or Alix Harrison.

A New Car Dealer Mobile App - from Shark and Mobi2GO.net

Nice interface and design for this Mobile web app for Cadillac. Hats off to Shark team - Adam and Tony, and Dallas-based marketing consultant Regent D!

Vermont branding and package design: A new ice cream company begins to take shape.

A Car Dealer Ad Agency: Now at Shark.

From Creative Bank Ad Agency Shark Communications: "First" ads for First Ipswich Bank.

Following Shark's overall re-branding of First Ipswich Bank, the agency is launching a new marketing campaign for the bank - visible in print ads, in-branch posters, and online. Here's a "first" ad.

Best Digital Ad Agency Website - now featuring Shark.

A plug for Shark's website by Guest Post Labs collection of 30 Well Designed Digital Marketing Agency Websites, and a plug back to curator, Vinoth Shankaran

A new bank ad campaign from Shark launches for Bank Rhode Island.

In a move to reposition BankRI in the marketplace, the Shark team has completed the initial components of a new marketing program, strategic plan, and brand identity. Here's a first - really slick and sohpisticated bank ad..

Some sweet, original package design and brand explorations for the archives.

I just found some of these original design explorations for Newhall Farm package design. Once they're on the Blog, they have a place in Shark's visible digital archives.

Elevating BankRI's marketing with new billboards in Providence, RI.

After approval of the new bank logo, bank ads and overall shift in marketing from Shark, BankRI is on board with our "soft-launch" of the new identity and marketing. First up is a redesign of their billboards in tandem with SEO and SEM from Shark.

Law firm branding across web, digital and traditional media.

Rebranding of the Dinse law firm continues to be executed by Shark Communications across multiple media - including this new print ad.

A new bank brand: Bank Rhode Island gets a makeover.

A long summer of strategic planning, design, and discussions has now come to fruition with the launch of a new logo and new brand image for Providence, Rhode Island - based BankRI. From the past logo - to the new:

Brookline Bancorp (BRKL) moves into the old Hard Rock Cafe, Boston.

A bit of Brookline Bank News: Brookline Bancorp Inc. (Nasdaq: BRKL) a longtime agency client plans to move into its new headquarters in Boston’s Back Bay this weekend. The company, parent of Brookline Bank, First Ipswich Bank and Bank Rhode Island, bought the 62,000-square-foot building at 131 Clarendon St. in June 2011 for about $14 million. The site was formerly the home of The Hard Rock Café. The Clarendon condominium tower now sits on what was a parking lot on the property.

New ads in development (still with stock photo) coming soon:

Shark digital bank marketing via landing page, SEO, SEM and web PR.

Our digital marketing and this lead generation initiative are proving extremely valuable to Brookline Bank with the "Green Goes With Everything" in particular, attracting strong visitor traffic for the home equity offer.