Sweet Home Equity Promotion for BRKL!

Fun, colorful and creative new Home Equity ads for Brookline Bank. Yes, we've been busy as a bee.

Brookline Bank Web Design by Shark. A simple, clean interface with responsive HTML5.

The new Brookline Bank website designed by Shark Communications sets the foundation for Brookline Bancorp's other banks to follow. The new website displays elegant, large-scale HTML5 animation that seamlessly scales across desktop, tablet and mobile devices.

New Shark Tee gets a St. Augustine, FL photo shoot.

The new "Surf Shark Tee" from Shark is heading out to agency clients. It's perfect for all you posers - like Pete.

Prepping the model...

Digital Marketing Ideas: A Quick Hit List for the New Year from Shark

Well it is official, 2015 is here. and as we finished up year-end digital marketing reports we included a short executive brief for our clients. Nothing long winded here: Our Digital To-Dos are short, sweet and give busy clients something to snack on.

2015 DIGITAL TO DOS:

DISPLAY — Display ads are turning out to be the bread & butter and a core metric for SEM campaigns. Display ads enable your business to reach people beyond search pages and, even if they are not clicked, 27% of the time their impression still triggers a follow-up search around that brand.

SOCIAL — Gone are the days when your company could get by without social media. With Google now factoring social content in its organic results, managing your posts, comments, articles, and feeds demands far more attention to the quality of your SEO efforts.

MOBILE — With smart phone displays increasing in size and more people than ever using their mobile phones as their main gateway to search the web, optimizing your website means having a well-designed mobile interface via a mobile app or responsive web design. And don’t forget that your digital ads need mobile targeting as well.

CONTENT — Content marketing is predicted to grow exponentially in 2015. But watch out, because simply pumping out repurposed or low value content can actually be harmful to your brand. Digital press releases are one way to push articles and news quickly across news engines and social media; and when they point back to your website, they work wonders for SEO.

SEO — Updates to the Google algorithm have leveled the playing field and allow high-quality websites to shine. No longer can companies purchase shady back-links or stuff content with keywords in order to increase ranking. In 2015, your business should incorporate fresh content, use of long-tail keywords, quality back-links, and descriptive tagging in order to increase SEO.

Some charity shopping from Shark and Digital Account Manager Karly Terrio.

Shark account manager, Katie Morrow snapped this shot of Karly Terrio deep in thought as she ponders her next purchase. It's just part of Shark's annual giving to local holiday toy drives.

Shark Releases New Social Media Marketing Infographic

Social media marketing simplified with Attract, Engage, Convert, Monitor model.

Burlington, VT—Award-winning creative and digital marketing agency, Shark Communications, has published a new, simplified, strategic chart for managing social media.The model is presented in the form of a colorful infographic,created by Shark in response to many of the agency’s executive-level clients looking for a more simplified perspective on social media marketing. By organizing social media initiatives into four key marketing categories: Attract, Engage, Convert, and Monitor. The infographic serves as a simplified visual strategy for managing social media marketing.

In the social media infographic, the Attract phase is defined as the widest part of the social media sales funnel and at this point, the primary goal is to distribute content that’s engaging and connected to your brand. The Engage phase involves messages directed towards people who are actively hunting for a solution. It’s the time to sculpt marketing around your products and services, referring them to dedicated web or landing pages. Convert means turning followers into customers with highly targeted and optimized content and landing pages built around a specific action. And, at the foundation of all social media marketing, there’s the need to Monitor, evaluate, and make adjustments to your next social media initiatives.
As Shark Creative Director, Peter Jacobs, notes, “Digital marketing can be earned, owned, or paid media. With paid media, the goals, overall strategy, and the ROI are often clear and understandable to the client. But with earned — or social — media (and especially client-managed social media marketing), the whole process seems less objective and a bit more ‘shotgun-like’ in approach. We then designed the infographic around some simple, strategic marketing phases so that it’s broad and easily understood.”

Shark Communications is a Burlington, Vermont-based, creative, web, and digital marketing agency founded by award-winning Creative Director, Peter Jacobs. Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital marketing solutions. From award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark’s creative excellence has received widespread recognition for clients in multiple industries. More about Shark Communications can be viewed on the agency's website at http://sharkcomm.com.

A New Social Media Marketing Strategy, In an Infographic -

2015 is right around the corner and with our new Social Media Infographic, Social Media Marketing Simplified, you'll find a a simplified understanding and strategy to get the most out of your social media marketing. The Infographic organizes social media marketing into four, easy to understand marketing phases: Attract, Engage, Convert, Monitor. You can download a PDF version here.

Web design from Burlington, food branding from Vermont, and a new product from Shark.

A Captive Insurance event receives new branding, tag, and marketing.

USA Risk's Tenth Annual Executive Educational Conference held at The Ballantyne Hotel 2015 is getting a new look from Shark. The integrated logo and tag is below, followed by some exploratory marketing design.

Shark Account Manager, Amy Carst gets front page news.

Open the Burlington Free Press today - online or print edition, and you'll find Amy Carst's coffee company with a philanthropic mission featured front and center.

Ad Agency Account Manager wanted.

We're looking for a new Account Manager - someone with a strong marketing skillset, communication and organizational skills, detail-oriented, and of course, a sense of humor.

Resumes and info to: pete@sharkcomm.com

Law firm branding, marketing, and web design in one fell swoop.

Brady/Callahan was once Brady & Callahan. But as part of a complete rebranding initiative from Shark, a shift in the name was only part of more comprehensive marketing including a new logo, new brand advertising, a new responsive (and a bit of Parallax web development) website, and new SEO and SEM strategies. It's all visible at BradyCallahan.com

Responsive Web Design for Vermont small business.

Thomas Dairy's new responsive website scales beautifully across desktop, tablet and mobile devices.

Michael Fanger, the cool, peripatetic President of Eastern Funding with his Shark Tee in Greece.

Props to Michael Fanger for showing us his cool Shark Tee while traveling through Greece. Michael is one of the great commercial bankers and the "go-to" financial partner for much of the laundry business, specialty vehicle, dry cleaning and Deli's, and all kinds of small businesses across the country. Based in NYC, Eastern Funding continues to successfully hit new milestones with expansion into new markets it serves, the addition of new staff and a new National Sales Manager, and recently surpassing $1Billion in financing over its history.

Quick Props to Actor Ben Jacobs for Co-guest starring in The Killing on Netflix.

Ben Jacobs, gets a first booking in Vancouver, BC on the wildly popular show, The Killing. Ben is managed by the Kirk Talent Agency, studies with the well-known acting coach, Deb Podowski and Mel Tuck, and is awaiting script approval ifor an upcoming independant film to be shot in Canada and China.

Vermont food branding and package design - Shark shifts Grade B from commodity to premium.

Dark, rich, and sweet, Grade B maple syrup almost goes unnoticed compared to Vermont's marketing of the lighter Grade A. So, we created our own brand, Robusto which is getting ready to launch in the fall of 2014.

Some new bank advertising for Brookline Bank marketing - time to hug your dog.

A new, late summer and early fall bank ad for Boston-based, Brookline Bank, is taking shape and destined for both tradtional and digital media. You can also see Shark's dogs here.